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Source: Shutterstock

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  • Fiction lets us escape the stress of our current reality and explore new worlds
  • Our brains are soothed by pattern in stories
  • Period dramas engage and satisfy us with archetypal characters, rich visuals, and social intrigue
  • Connections to characters let us try on new identities and explore new ways of being

Entertainment as Stress Management


Photo by Erin Kwon/Unsplash

Summary

  • Clubhouse is the ‘app dujour.’ A throwback, it is audio-only for drop-in discussions, serendipitous meetings, and eavesdropping without shame.
  • Invitation- and IOS-only, exclusivity, celebrity, and FOMO fuel its appeal; voice transmits emotion without the distraction of video, creating a sense of intimacy.
  • Popular with marketers and Influencers, there is a heavy undercurrent of purposeful audience building for monetization.
  • Wherever there are Influencers, brands will follow, but so far, they haven’t figured out how to capitalize on the all-audio format.
  • Topics range from business strategies, global wellness, and individual empowerment self-help to inspiration. …

  • Social media fame is more fragile and less likely to endure than the celebrity of actors and musicians.
  • Influencers’ success relies less on their content and more on maintaining an emotional connection with their fans.
  • Fans are fickle at the best of times. Generalized COVID anxiety and hypersensitivity to social issues make fans more reactive than ever to influencers behaving offensively.
  • Brands can’t afford to maintain a relationship with an influencer whose behavior violates consumers’ values. The loss of trust is sticky and expensive for brands.
RawPixel/Shutterstock


Photo: Shutterstock

Illustration: Visual Generation/Shutterstock

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Dr. Pamela Rutledge

Pamela Rutledge is a media psychologist, prof, writer, researcher & consultant, looking for the ‘why’ that drives media consumption, meaning & impact.

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