Brands that Target Fear: Good or Bad for Business?

Photo by Alexandra Gorn/Unsplash

These have been anxious times. In May 2019, I told VOX that a concern with crime reflected the general level of discord and comfort societally. Here we are more than two years later dealing with the aftermath of a contentious election, months of social isolation, kids homeschooling, the politicization of masks and vaccines, and slow and unsteady movement to reengagement — not to mention the trauma for…