Compelling Stories Make Us Vulnerable to Persuasion

The pandemic, politics, and social protests make this a particularly volatile time–emotions are on edge and tension is high. This is a time when we are all vulnerable to embracing stories based on our emotions and fears–stories that confirm our beliefs and rationalize our behavior. When it comes to stories, we are all prisoners of our neural structures. Recognizing the innate power of storytelling and…

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Dr. Pamela Rutledge

Dr. Pamela Rutledge

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Pamela Rutledge is a media psychologist, prof, writer, researcher & consultant, looking for the ‘why’ that drives media consumption, meaning & impact.