Depp v. Heard, The Battle of Archetypes & Why Johnny Depp Won

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Brands can learn from the way fans used social media to construct and spread archetypal narratives. Depp’s fans embraced their campaigns, far outweighing Heard’s supporters in emotion and persistence. The memes, fancams, and tweets could not help but influence how the public and press talked about the trial. Nothing sells like heroes and villains, rebels and temptresses, and a good…