The Fragility of Social Media Fame: What Goes Up, Can Come Crashing Down
4 min readMar 31, 2021
- Social media fame is more fragile and less likely to endure than the celebrity of actors and musicians.
- Influencers’ success relies less on their content and more on maintaining an emotional connection with their fans.
- Fans are fickle at the best of times. Generalized COVID anxiety and hypersensitivity to social issues make fans more reactive than ever to influencers behaving offensively.
- Brands can’t afford to maintain a relationship with an influencer…
