The Psychology of Peloton’s Appeal (or What Keeps Us Riding)

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Successful virtual exercise experiences targets agency, mastery and social connection to inspire intrinsic motivation

KEY POINTS

• Covid made hybrid experiences more acceptable and even desirable
• Self-determination theory is a framework for evaluating technology experience, focusing on core needs: agency, competence, and social connection
• Designed well, technology can contribute to the satisfaction of these needs and enhance wellbeing
• Peloton creates a virtual experience that simultaneously empowers members to achieve and increases a sense of belonging

Like many, I purchased a Peloton bike at the start of Covid. It was a leap of faith as it is not the first home exercise equipment I’ve bought. However, most of it ended up gathering dust in the spare room. Surprisingly, I have never used anything as consistently as I do the Peloton bike. Even with the gyms open again, I have a 74-week streak going. I’m not alone in this commitment. There are many reports from riders who claim that the Peloton experience has not only inspired them to exercise but transformed how they think about themselves.

This is not a plug for Peloton as much as it is a reflection on the psychology behind what makes…