The Psychology of Peloton’s Appeal (or What Keeps Us Riding)

Source: Canva

Successful virtual exercise experiences targets agency, mastery and social connection to inspire intrinsic motivation

KEY POINTS

  • Covid made hybrid experiences more acceptable and even desirable
  • Self-determination theory is a framework for evaluating technology experience, focusing on core needs: agency…

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Pamela Rutledge is a media psychologist, prof, writer, researcher & consultant, looking for the ‘why’ that drives media consumption, meaning & impact.

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Dr. Pamela Rutledge

Dr. Pamela Rutledge

Pamela Rutledge is a media psychologist, prof, writer, researcher & consultant, looking for the ‘why’ that drives media consumption, meaning & impact.