TikTok Challenges: The Psychology of Their Appeal

Photo by Patricia Prudente on Unsplash

TikTok is the current app parents love to hate. A mobile app that allows users to create and share short videos, it was the most downloaded app of 2020. TikTok challenges continue to fill the news alongside reports of the big bucks that young TikTok stars are pulling down from endorsement deals — both of which terrify parents.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Dr. Pamela Rutledge

Dr. Pamela Rutledge

Pamela Rutledge is a media psychologist, prof, writer, researcher & consultant, looking for the ‘why’ that drives media consumption, meaning & impact.