TikTok Challenges: The Psychology of Their Appeal

Dr. Pamela Rutledge
6 min readFeb 19, 2021
Photo by Patricia Prudente on Unsplash

TikTok is the current app parents love to hate. A mobile app that allows users to create and share short videos, it was the most downloaded app of 2020. TikTok challenges continue to fill the news alongside reports of the big bucks that young TikTok stars are pulling down from endorsement deals — both of which terrify parents.

Dr. Pamela Rutledge

Using psychology to empower positive media relationships and create content with impact and purpose. www.pamelarutledge.com