Too Stressed to Commit? Too Tired to Think? Try a Half-Hour Show

It used to be that sitcoms were 30 minutes and dramas were an hour (including commercial breaks). However, there has been a trend toward shorter form 20–30-minute dramatic programming. From a practical perspective, shorter programming allows for a greater breadth of consumption. It’s pretty clear that the quantity of media choices has grown, but the number of hours in a day has stayed the same. But the real issues aren’t the traditional constraints. We are COVID-exhausted. Attention takes energy.

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Pamela Rutledge is a media psychologist, prof, writer, researcher & consultant, looking for the ‘why’ that drives media consumption, meaning & impact.

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