Why People Are Flocking to the Audio-Only Clubhouse (and What’s in it for Brands?)
7 min readApr 7, 2021
Summary
- Clubhouse is the ‘app dujour.’ A throwback, it is audio-only for drop-in discussions, serendipitous meetings, and eavesdropping without shame.
- Invitation- and IOS-only, exclusivity, celebrity, and FOMO fuel its appeal; voice transmits emotion without the distraction of video, creating a…
