Why People Are Flocking to the Audio-Only Clubhouse (and What’s in it for Brands?)

Photo by Erin Kwon/Unsplash

Summary

The Rise of Clubhouse

The Psychology of Clubhouse’s Appeal

Curiosity

Social Influence and Illusions of Authority

Serendipity

Socially-sanctioned Eavesdropping

Monetization Opportunities

Considerations For Individual Users

Considerations for Brands

Pamela Rutledge is a media psychologist, prof, writer, researcher & consultant, looking for the ‘why’ that drives media consumption, meaning & impact.

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