Why TikTok Memes Shape How You See the Ukrainian Invasion

Source: Vinsky 2002, Marynka/Pixabay

Memes translate complex ideas into simple, easily digestible, emotionally evocative messages that draw on an existing cultural schema. Memes construct the narratives that frame events, as we see with the Ukraine Invasion and influence who is cast as the hero and villain, “like us,” and “the other.”

KEY POINTS

  • Social media’s…

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Dr. Pamela Rutledge

Dr. Pamela Rutledge

Pamela Rutledge is a media psychologist, prof, writer, researcher & consultant, looking for the ‘why’ that drives media consumption, meaning & impact.